Dear Friends, As we face turbulent and challenging times today, you can take comfort in knowing that art has a unique power in bringing us peace, tolerance, harmony and most importantly love. As a strategist and a genuine believer in the Power of Art, I realized the importance of establishing a production company entitled “Soft Power Productions” , SPP, aiming to empower art, in all of its forms, in order to regain its rightful position in societies. Our strategy involves enriching the cultural scene in Egypt by supporting gifted musicians and artists thus establishing music and visual arts as major channels for cultural dialogue on both the national and international levels. Therefore, Soft Power Productions, SPP, has founded the Abydos Symphony Orchestra, an astounding ensemble of Egyptian and expatriate professional musicians trained and conducted by Maestro, George Kolta. Abydos musicians are dedicated to playing the most loved classical pieces by the greatest composers as well as new pieces by young emerging composers worldwide, thereby giving a voice to today’s creative musical prodigies. In addition, along with the Partnership of the Anglican Diocese of Egypt, SPP has established the All Saints Center for the Arts to provide lessons in music, singing, dance, drama and the visual arts. Our purpose is to discover, develop, display and perform the art of people from all walks of life. Therefore, it is with great pleasure that I invite you to contribute to this noble mission, allowing young talented musicians to have the opportunity to explore their potentials and to perform on a high professional level. You will also support Egypt to play a pivotal role within the international community while functioning as a secure investment, cultural and touristic hub. Looking forward to welcoming you and your precious ones to our performances, kindly accept my most respectful regards. Have a Blessed Life full of Soft Power.