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Soft Power Productions

THE POWER OF ART

Soft Power is a term invented and a concept developed by Harvard Politcal Science Professor Joseph Nye. His argument is that atractng and persuading is more powerful than coercing (hard power). Nye marks the start of much interest and research into the changing nature of internatonal relations.

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About Us

SOFT POWER PRODUCTIONS

Soft Power Productions is a pioneering production company founded in 2016 by Dr. Mona Zaki and her two daughters, Dalia Farid and Lily Farid. Based in Egypt, we are committed to producing impactful artistic and cultural projects across a range of disciplines—including music, theatre, visual arts, dance, and film.

At the heart of our work is a dedication to nurturing creativity. We support both emerging and established artists, cultivating a vibrant community that resonates with audiences locally and around the world.

Rooted in the belief that art is a powerful force for peace and connection, we strive to bridge divides and foster unity through transformative storytelling. Our productions have earned acclaim in Egypt and on international stages, as we continue to seek out fresh voices and create meaningful works that inspire change.

Our Mission

To harness the transformative power of the arts to promote peace, understanding, and social harmony. We empower emerging talents and collaborate with established artists to create works that leave a lasting impact.

Our Vision

To become a leading force in the global arts scene, promoting art that transcends cultural and generational boundaries. We envision a thriving creative ecosystem in Egypt and beyond.

Our Values

We believe art and music are transformative tools capable of shaping perceptions, influencing hearts, and fostering peaceful coexistence.

Our Mission

Our Mission

To harness the transformative power of the arts to promote peace, understanding, and social harmony. We empower emerging talents and collaborate with established artists.

Our Vision

Our Vision

To become a leading force in the global arts scene, promoting art that transcends cultural and generational boundaries. We envision a thriving creative ecosystem in Egypt.

Our Values

Our Values

We believe art and music are transformative tools capable of shaping perceptions, influencing hearts, and fostering peaceful coexistence.

OUR FOUNDERS

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Founder / CEO

Dr. Mona L. Zaki

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Co-founder & Marketing Director

Lily Farid

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Co-founder & Artistic Director

Dalia Farid

OUR PRODUCTIONS

We produce immersive musical theatre experiences that blend compelling storytelling with powerful performances. Working with talented writers, composers, and performers, we bring both original creations and timeless classics to life.

We produce immersive musical theatre experiences that blend compelling storytelling with powerful performances. Working with talented writers, composers, and performers, we bring both original creations and timeless classics to life.

We curate radio series and audio dramas to provide a platform for storytelling through vocal expression.
We curate exhibitions that showcase the works of emerging and established visual artists, aiming to spark conversation and engage communities in artistic dialogue.
From concept to completion, we guide artists through the album production process, helping them shape and share their musical vision with the world through high-quality recordings.
We host and participate in multidisciplinary arts festivals, creating vibrant spaces for artistic exchange, cultural celebration, and audience engagement.
SPP regularly honors leading figures in the arts. A notable honored was Lobna Abdel Aziz, an icon of Egypt’s golden age of cinema and a prolific writer.

OUR PARTNERS

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SOFT POWER PRODUCTIONS

Music is a moral law. It gives a soul to the universe, wings to the mind, fight to the imagination, a charm to sadness, and a life to everything.

Contact information

Address

33 Haroun St. Dokki, Giza, Egypt
3 Wahib Doss St. Maadi, Cairo, Egypt

Send A mail

info@softpowerpro.com

Make a Call

(+202) 333 88 751 - 333 88 752 - 333 61 524

Opening Hours

Sunday - Thursday: 8:30 AM - 5:30 PM

Any Questions?

Contact Us
SOFT POWER PRODUCTIONS

Soft Power Productions is a pioneering production company founded in 2016 by Dr. Mona Zaki and her two daughters, Dalia Farid and Lily Farid. Based in Egypt, we are committed to producing impactful artistic and cultural projects across a range of disciplines—including music, theatre, visual arts, dance, and film.

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Copyright © 2025 Soft Power Productions

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(+2) 0109-1812-347

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Founder / CEO

Dr. Mona L. Zaki

Dr. Mona Zaki is widely recognized throughout the region, as an international expert in strategic thinking and international marketing. She actively participates in global conferences, focusing on topics such as women empowerment, cultural reforms and cross cultural dialogues.

In 2021, she published her debut novel, *Kingdom of the Heart*, which received acclaim from both Arab and international publics. Her novel, *Three Queens from Egypt*, also translated to French, made Dr. Zaki the keynote speaker celebrating the International women’s day in Paris, March 2025. Her most recent novel “ The Warmth of the Chill” was released during the Cairo International Book Fair in 2025.

As the founder of Soft Power Productions, established in 2016, Dr. Zaki is described as the multifaceted visionary expert in shaping Egypt’s cultural landscape while aiming to elevate the arts in society and promoting cultural dialogue globally.

Dr. Mona Zaki appeares constantly on numerous media and academic platforms discussing soft power's impact on developing nations identity and sustainability.

Dr. Zaki holds a Doctorate in Business Administration from Maastricht School of Management and has extensive experience in strategic planning and community development. She has consulted for various Egyptian and multinational companies for regional and international projects.

Her contributions to civil society include founding the Egyptian European Council, Egyptian Council for foreign affairs, National Museum for Egyptian Civilizations along with supporting various initiatives for people with special needs. Recognized for her outstanding professional efforts in strengthening bilateral cultural and economic relations , she has received official decorations from the governments of Austria and Hungary.

Dr. Zaki is a mother of two daughters, Dalia and Lily, who co-founded Soft Power Productions with her. Both are accomplished in their respective fields, reflecting Dr. Zaki's dedication to arts and culture.